Zee Entertainment Enterprises on Wednesday secured broadcast and digital rights for the German Football League Bundesliga in India for five years.
This is the second football property bought by the company after FIFA. Beginning with the 2026-27 season, Bundesliga matches will be available exclusively on Zee 5 and Unite8 Sports channels.
Commenting on the partnership, Bavesh Janavlekar, Chief Business Officer – Unite8 Sports, Zee, said, “Through this partnership, viewers will have the opportunity to watch some of the biggest stars in world football, including Harry Kane, Jamal Musiala, Michael Olise, Joshua Kimmich and many other top international talents who light up Bundesliga week after week, across the year. Together with Bundesliga, we will also launch the ‘Z’ x Bundesliga Football Week, bringing grassroots football clinics and development programmes to young aspiring footballers across India, while providing access to world-class coaching expertise and international best practices.”
Similarly, Peer Naubert, Chief Commercial Officer of Bundesliga Media, said, “We have been investing in India for many years because we believe long-term relevance is built through sustained local engagement, not broadcast reach alone. India is not simply a market for the Bundesliga; it is a country where we have consistently invested in football, in partnerships and in people. For us, media partnerships mark the beginning of a long-term relationship, not the end of a transaction.”
Bundesliga’s fanbase in India has grown by over 50 per cent during the last four seasons, as per a Zee press release. The league works closely within India to strengthen football structures, enhance technical expertise and support the development of the sport at various levels.
Earlier in June, Zee said it will dedicate 15 per cent of its football-related OTT subscription revenues towards building a football fanbase in India.
Published on July 1, 2026
