Russell Dickerson may thrive beneath the bright lights and booming speakers of a concert stage, but when the country singer returns home, he craves something much quieter. Ahead of National S’mores Day on August 10, Dickerson partnered with Hershey’s to encourage families to reconnect over one of summer’s most familiar traditions.

For the country star, however, gathering around a fire and making s’mores is more than a seasonal activity. It is a chance to shut out the noise, spend time with his family, and revisit memories stretching back to childhood. During an exclusive conversation with The Blast, Dickerson revealed why the partnership felt like a natural fit and settled the heated debate over the perfect marshmallow.

Russell Dickerson Associates S’mores With Some Of His Favorite Memories

When asked where his mind goes when he thinks about s’mores, Dickerson initially pointed to a beloved coming-of-age movie. “I think my favorite is watching ‘The Sandlot.’” he told The Blast. “It’s like the most iconic creation of a s’more for America.”

The movie holds even more meaning for the singer now that he can introduce it to his own family. “This is the first summer that I’ve played that movie for my kids,” Dickerson shared.

Beyond the memorable scene from “The Sandlot,” s’mores remind Dickerson of his own experiences outdoors. The “Yours” singer has always enjoyed camping, particularly because it allows him to disconnect from the demands of everyday life. “I love camping. I love shutting out the world and sitting around a fire, and those moments go hand in hand with a s’more,” he explained.

That strong association made partnering with Hershey’s an easy decision for the country star. “There are opportunities everywhere to do this thing or that thing, but when it was Hershey’s, it was like, hell yeah,” Dickerson said.

One Bite Can Take The Country Singer Back In Time

As part of the National S’mores Day campaign, Hershey’s is highlighting how the simple act of making s’mores can bridge generations, revive old memories, and help families create new ones. Dickerson understands that feeling firsthand. For him, the combination of a roasted marshmallow, graham crackers, and Hershey’s milk chocolate can instantly bring back memories of previous nights spent around a fire.

“Sitting around a fire with my family, roasting a mallow, putting it on some melty Hershey’s chocolate between two grahams, it’s just like, that is a memory,” he explained. “Just a bite just takes you to a million all of those beautiful memories that you have around a fire.”

While his career frequently takes him away from home, the ritual gives Dickerson a familiar way to reconnect with his family whenever he returns. It does not require an elaborate vacation or carefully planned event. All he needs is a fire, a few ingredients, and the people closest to him.

Russell Dickerson Finds Peace Around His Family’s Fireplace

Dickerson’s appreciation for gathering around a fire is not limited to camping trips. The singer revealed that his family has a massive fireplace at the top of the hill where they live. Its location provides an ideal place to slow down and watch the day come to an end. “At the upper part of our hill, we have this massive fireplace, and you can look out and watch the sunset,” he told The Blast.

That peaceful setting offers a sharp contrast to his life on tour. Between traveling, performing, and spending countless hours surrounded by machinery and crowds, Dickerson rarely encounters complete quiet while he is on the road. “On the road, there’s always noise and the highway and your generators and tires and obviously the concert and music, and there’s just always so much stimulation going on,” he explained.

Once he gets home, sitting beside the fire provides the reset he needs. “I think that’s why this partnership is so perfect, because my need in life is to get home and get around a fire,” Dickerson admitted. “And, of course, that’s where the s’mores happen.”

The Singer Declares Himself A Member Of Camp Gooey

Of course, no conversation about s’mores would be complete without addressing one of the snack’s biggest debates: Is the ideal marshmallow gently toasted on the outside or completely melted on the inside?

Hershey’s is inviting fans to join the “Heated Debate” by declaring themselves members of Camp Toasty or Camp Gooey. Dickerson did not hesitate to choose his side. “I’m gonna have to stick with Gooey,” he declared.

He even compared the roasting process to slowly cooking barbecue. “It’s like a brisket, you know, it’s like a smoked rib. It’s got to sit there,” Dickerson explained. “I want it to be molten all the way through.”

Russell Dickerson Explains Why The Messier The S’more, The Better

The country singer’s goal is to get the marshmallow hot enough that it melts directly into the chocolate, even if the finished product becomes slightly difficult to contain. “When it hits that Hershey’s chocolate, it just runs into lava,” he said. “You have to just eat it so fast because it’s just melting all over. That is why I’m Team Gooey.”

Whether families prefer a lightly browned marshmallow or Dickerson’s molten approach, the singer believes the real value comes from slowing down, gathering together, and creating the kinds of memories that can return with a single bite.

The Russell Dickerson Settles The Great S’mores Debate Once And For All first appeared on The Blast