Alicia Keys and Swizz Beatz’s 11-year-old son Genesis Dean has launched his own YouTube show.
Titled The Coolest Things in the World, the series features the tween interviewing CEOs about their companies and the projects they’re working on.
Swizz Beatz took to his Instagram on Sunday, October 11, to announce the new show.
“We would like to say congrats to our son Genesis for his new show on YouTube,” the proud dad wrote. “He wanted to do a show interviewing CEOs of cool companies and show the coolest things they are doing.”
He added, “He wants to show you things from his lens.”
For the first episode of The Coolest Things in the World, Genesis sat down with Constantin Buschmann, CEO and owner of BRABUS, a German luxury automotive company that specializes in high-performance vehicles.
During the interview, Genesis got an up-close look at the BRABUS BODO, a 1,000-horsepower hypercar that honors Buschmann’s late father, company founder Bodo Buschmann.
The all-black, carbon-fiber vehicle immediately caught the young host’s attention.
“It is so cool. So lit,” Genesis said as he admired the car, which he later called “the littest thing on earth.”
But Genesis was just as curious about the story behind the vehicle.
“So, tell me, how long did it take for you to, like, do the designs on the car?” he asked.
Buschmann explained that his father had first discussed the idea with him more than 20 years ago but passed away before he could bring it to life.
“It took us eight years to finally do this,” he told Genesis.
Buschmann also revealed that the BODO was the first of its kind brought to the United States and was headed to Swizz Beatz’s Dean Collection.
Genesis isn’t the only one of Alicia and Swizz’s sons exploring his entrepreneurial side. His older brother, Egypt Dean, 15, recently made a seven-figure investment in Ballislife HYDRO, a sports hydration brand, using royalties he earned from producing a beat that Kendrick Lamar later used on a song.
Speaking about Egypt’s investment at the time, Swizz shared how he and Alicia have encouraged their children to pursue their own interests.
“We’ve always encouraged our children to pursue their passions and make thoughtful decisions,” he said. “Egypt did his homework, believed in the opportunity, and invested because it aligned with who he is.”
