Functional drinks and supplements producer Neutonic is aiming to triple its sales this year through retail expansion in the UK and the US.
The UK-headquartered business saw its annual revenue double to $8m last year from $4m in 2024.
“For 2026, we are targeting over $25 million in revenue, effectively tripling the business,” Neutonic co-founder Luke Betts and vice president Harry Cotgrove told Just Drinks.
“This reflects the strength of our growth trajectory, driven by a combination of strong online performance and rapid expansion into retail across the US and UK.”
The group has just raised $6m at a $60m valuation in its latest funding round, it said in a statement today (28 April).
Neutonic will use the funds to support the retail expansion of its full range of drinks and supplements in the UK and the US. It will also help finance the launch of the company’s beverages in Australia, an increase in staff headcount, and product development.
Backers in the latest round include Grenade founder Alan Barratt, British athlete Ross Edgley and the David protein bar co-founder Zach Ranen. Gym King sportswear founder Jay Parker has joined the group as “a special advisor”, according to Neutonic’s statement.
Fellow co-founders James Smith and Chris Williamson remain majority shareholders of the business, Betts and Cotgrove said.
In the UK, Neutonic is launching its drinks into 500 Sainsbury’s stores this month through the retailer’s ‘meal deal’ offering. The brand’s drinks are already listed in Booth’s and Ocado.
Neutonic is sold in the US through retailers including The Vitamin Shoppe and Central Market and the group plans to expand into Hy-Vee supermarkets in May. It is also “onboarding” Schnucks in August and has “a number of other ongoing retail conversations”, Betts and Cotgrove said.
“Our primary focus in the US for the remainder of the year is driving trial at scale. From our direct-to-consumer channels, we know the product resonates strongly, with excellent reviews and high repeat purchase rates. The key now is getting the product into more hands, more frequently.”
In the first half of 2026, Betts and Cotgrove said Neutonic will focus on growth in mid-size retailers to prepare the business for entry “into larger mass and potential club partnerships towards the end of the year”.
According to Betts and Cotgrove, the US is the more developed market for functional beverages and has “greater awareness of nootropics”. However, “the category often splits into either well-branded, great-tasting drinks with minimal functional impact, or more heavily dosed products that struggle on taste and repeat purchase,” they said, adding “Neutonic is positioned to bridge that gap”.
