Bata is deepening its presence across marketplaces while simultaneously investing in its direct-to-consumer platform, Bata.com.
Bata India is sharpening its digital strategy with a clear push to scale online channels into a larger growth engine, even as competition intensifies from new-age direct-to-consumer brands and quick commerce platforms.
The footwear major is targeting a significant jump in digital contribution, with e-commerce and omni-channel sales currently accounting for 13–14 per cent of overall revenue. The company now aims to take this share to about 25 per cent over the next three years, signalling a sustained shift in focus towards online-led growth.
“We have taken a goal of about 25 per cent contribution in the next three years,” said Sharad Thakur, Head of eCommerce for India and Asia Pacific, Bata India.
Online channels
The company’s digital acceleration comes on the back of strong post-pandemic momentum, with online channels emerging as the fastest-growing segment within its portfolio. Bata’s e-commerce business has clocked an 18–20 per cent compound annual growth rate over the past five years, outpacing its traditional retail operations.
“Our e-commerce business has been growing at a CAGR rate of almost about 18–20 per cent,” Thakur said, adding that digital is increasingly becoming central to the company’s growth strategy.
To drive this expansion, Bata is deepening its presence across marketplaces while simultaneously investing in its direct-to-consumer platform, Bata.com. The company is also widening its reach through quick commerce platforms such as Zepto and Swiggy Instamart, with plans to onboard more platforms to improve last-mile access.
At the same time, Bata is leveraging its extensive store network to power omni-channel capabilities, including hyperlocal deliveries and assisted commerce, enabling faster fulfilment and improved customer experience.
The company is also stepping up investments in digital marketing and platform visibility, aiming to capture a larger share of online discovery, which is increasingly shifting to marketplaces. This includes higher spending on performance marketing as well as brand-led campaigns across digital channels.
“We are very focused and extremely serious about having a strong e-commerce play,” Thakur said.
Bata’s online push also includes developing platform-specific product lines and sharpening its portfolio in high-growth categories such as sneakers and casual footwear, where competition from D2C brands has intensified.
With digital adoption continuing to rise and consumer behaviour shifting online, Bata’s expanded e-commerce play is expected to be a key lever in sustaining growth and defending market share in an increasingly competitive footwear landscape.
Published on March 20, 2026
